Background/Challenge
Celebrating 10 years is a BIG deal, and for Intercom this was no different. But celebrating an EXCITING milestone with 660 ‘Intercomrades’ based around the globe isn’t an easy feat, especially amid covid restrictions where travel is out of the question. The challenge was to create an engaging and interactive experience for guests when they could not be face-to-face, but feel as connected as ever.
Our response
We wanted to excite, engage, reward, and entertain every Intercomrade based in Dublin, London, Chicago, San Francisco and Sydney. This was a virtual first for Intercom, a live online broadcast with facilitated interaction between Intercomrades.
Creative/strategic response
The ‘Taskmaster’ theme was leveraged to create a memorable experience while also highlighting the Intercom culture. A combination of Des Bishop, individual and group tasks provided engagement and entertaining content for the live broadcast, complemented by live music, and culminating in a much-awaited prize giving, ensuring a captivated audience right until the very end of the transmission.
Client Testimonial
“From start to finish, the team at Neon managed this event with such a high degree of creativity & attention to detail. Putting together a live global broadcast across multiple time zones was always going to be a challenge, but your team always put me at ease and showcased top-tier professionalism. Thanks again for a fantastic project management, production and delivery of our 10th Birthday global event.”
Sinead Rainey - Workplace Experience Manager @ Intercom
